Overview
One of the UK’s largest software companies are looking for a dynamic marketing professional with a diverse skill-set to join them as a Digital Marketing Executive.
Salary: up to £30,000
Key Duties
- Be passionate about finding new opportunities through proposition marketing
- Develop profiles to segment customers, leads and prospects database and use sources such as LinkedIn to assist with lead generation and revenue growth
- Update website copy, assets and landing pages via the CMS
- Increase SEO to website including links across other websites
- All aspects of email marketing overseeing multiple campaigns
- Provide creative input for all aspects of marketing campaigns
- Produce monthly reports on campaign performance and lead generation
- Administer SEO and PPC programmes using appropriate tools, e.g. webmaster tools
- Distribute content via all appropriate channels including blog, social media, email and website
- Assist with increasing our social media presence
- Create monthly reports using Google Analytics
- Assist in the creation of collateral, presentations and infographics
- Contribute to internal communications on marketing activities and company updates
Key Competencies
- Competent marketing communications professional who understands customer journeys and touch-points
- Attention to detail to ensure accuracy
- CMS experience, with at least a basic knowledge of HTML.
- Experience of web analytics reporting using Google Analytics
- Knowledge and experience of SEM/SEO/PPC
- Familiarity with social media management, primarily LinkedIn and Twitter
- Ability to manage a budget to deliver ROI through paid-for placements such as Google AdWords
- Experience of email marketing capabilities, including the use of marketing automation (ideally Hubspot), personalisation, dynamic content and triggered email and workflow management
- Understanding of the customer journey and the importance of A/B testing and optimisation
- Understanding of HTML and database management/CRM
- Proficient with Adobe Creative Cloud ( Photoshop or Indesign)
In order to be put forward for this or any of our vacancies, you will need to come in and register in our office in Kingston.