Overview
A rapidly-growing company based in Brixton are looking for a talented, dynamic marketing professional to develop and implement marketing strategy across all key online and offline channels.
Salary: circa £22,000
The Role
- Develop and implement B2B and B2C marketing plans
- Tracking and identifying the success rate of marketing activities
- Working with internal staff to develop and deliver marketing materials, including website updates, newsletters and case studies
- Advertising vacancies and opportunities and keeping them current
- Sending out mail shots
- Writing blogs
- Promoting events, helping set them up and ensuring their success (open days for learners and employers)
- Developing online forms
- Written communication in support of marketing activities (letters, reports, surveys)
- Developing electronic and paper based marketing
- Leading a small internal team to develop outreach and marketing procedures
- Meeting with our clients to identify their needs, promote our services and products and evaluate the best way to market to them
- Undertaking research to help identify markets, clients and business
Key Skills/Experience
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of how all current digital marketing channels function
- Solid knowledge of online marketing tools and best practices
- Hands on experience with SEO/SEM, Google Analytics
- Strong written and verbal skills
- Basic understanding of Google Analytics and Google AdWords
- Good understanding of online marketing including applications such as E-mail marketing, Google Analytics, Facebook, Twitter, LinkedIn, YouTube
- Strong communication skills – confidently be able to liaise with potential clients
- Strong presentation skills – ability to present and attend company events/exhibitions